Daytrip
Daytrip
Daytrip
Daytrip
Daytrip is a global city-to-city ride platform connecting customers with local drivers worldwide, serving over 1.4M travelers.
Daytrip is a global city-to-city ride platform connecting customers with local drivers worldwide, serving over 1.4M travelers.
Daytrip is a global city-to-city ride platform connecting customers with local drivers worldwide, serving over 1.4M travelers.
Daytrip is a global city-to-city ride platform connecting customers with local drivers worldwide, serving over 1.4M travelers.
As the product matured, its visual language no longer scaled and became inconsistent across web, app, and marketing.
As the product matured, its visual language no longer scaled and became inconsistent across web, app, and marketing.
As the product matured, its visual language no longer scaled and became inconsistent across web, app, and marketing.
As the product matured, its visual language no longer scaled and became inconsistent across web, app, and marketing.
The goal was to establish a unified design foundation, aligning brand and product while improving usability across B2C and B2B experiences.
The goal was to establish a unified design foundation, aligning brand and product while improving usability across B2C and B2B experiences.
The goal was to establish a unified design foundation, aligning brand and product while improving usability across B2C and B2B experiences.
The goal was to establish a unified design foundation, aligning brand and product while improving usability across B2C and B2B experiences.
Owned end-to-end redesign across web and app, from visual foundations to final UI
Owned end-to-end redesign across web and app, from visual foundations to final UI
Owned end-to-end redesign across web and app, from visual foundations to final UI
Owned end-to-end redesign across web and app, from visual foundations to final UI
Defined key visual language principles across product and brand, forming the basis of the design system
Defined key visual language principles across product and brand, forming the basis of the design system
Defined key visual language principles across product and brand, forming the basis of the design system
Defined key visual language principles across product and brand, forming the basis of the design system
Collaborated closely with product, engineering, marketing, and the design team
Collaborated closely with product, engineering, marketing, and the design team
Collaborated closely with product, engineering, marketing, and the design team
Collaborated closely with product, engineering, marketing, and the design team
Responsible for the long-term evolution and scalability of the design system across the company
Responsible for the long-term evolution and scalability of the design system across the company
Responsible for the long-term evolution and scalability of the design system across the company
Responsible for the long-term evolution and scalability of the design system across the company
Role/Scope
Role/Scope
Role/Scope
Role/Scope
Role/Scope
Clarity at scale
Clarity at scale
Clarity at scale
Clarity at scale
Clarity at scale
As the product scaled, visual inconsistencies began to affect clarity and usability across key flows. The focus was on establishing a clear hierarchy and shared interaction logic to reduce cognitive load and improve consistency across the product.
These principles emerged through a collaborative decision process involving design, product, and marketing, and later became the foundation of the design system used across web and app.
As the product scaled, visual inconsistencies began to affect clarity and usability across key flows. The focus was on establishing a clear hierarchy and shared interaction logic to reduce cognitive load and improve consistency across the product.
These principles emerged through a collaborative decision process involving design, product, and marketing, and later became the foundation of the design system used across web and app.
As the product scaled, visual inconsistencies began to affect clarity and usability across key flows. The focus was on establishing a clear hierarchy and shared interaction logic to reduce cognitive load and improve consistency across the product.
These principles emerged through a collaborative decision process involving design, product, and marketing, and later became the foundation of the design system used across web and app.
As the product scaled, visual inconsistencies began to affect clarity and usability across key flows. The focus was on establishing a clear hierarchy and shared interaction logic to reduce cognitive load and improve consistency across the product.
These principles emerged through a collaborative decision process involving design, product, and marketing, and later became the foundation of the design system used across web and app.
Design system
Design system
Design system
Design system
Design system
The visual foundations evolved into Horizont, a design system built as a shared product foundation. Horizont was developed in close collaboration with product and engineering, with components mapped directly to code and documented in Storybook.
To support long-term quality and adoption, Horizont was maintained through a cross-functional guild of designers, product owners, and engineering representatives, ensuring the system could evolve independently of any single designer.
The visual foundations evolved into Horizont, a design system built as a shared product foundation. Horizont was developed in close collaboration with product and engineering, with components mapped directly to code and documented in Storybook.
To support long-term quality and adoption, Horizont was maintained through a cross-functional guild of designers, product owners, and engineering representatives, ensuring the system could evolve independently of any single designer.
The visual foundations evolved into Horizont, a design system built as a shared product foundation. Horizont was developed in close collaboration with product and engineering, with components mapped directly to code and documented in Storybook.
To support long-term quality and adoption, Horizont was maintained through a cross-functional guild of designers, product owners, and engineering representatives, ensuring the system could evolve independently of any single designer.
The visual foundations evolved into Horizont, a design system built as a shared product foundation. Horizont was developed in close collaboration with product and engineering, with components mapped directly to code and documented in Storybook.
To support long-term quality and adoption, Horizont was maintained through a cross-functional guild of designers, product owners, and engineering representatives, ensuring the system could evolve independently of any single designer.
Adoption
Adoption
Adoption
Adoption
Adoption
I actively supported adoption of the design system and new visual language through mentoring, reviews, and ongoing guidance, helping teams apply shared design principles in their work.
I actively supported adoption of the design system and new visual language through mentoring, reviews, and ongoing guidance, helping teams apply shared design principles in their work.
I actively supported adoption of the design system and new visual language through mentoring, reviews, and ongoing guidance, helping teams apply shared design principles in their work.
I actively supported adoption of the design system and new visual language through mentoring, reviews, and ongoing guidance, helping teams apply shared design principles in their work.
B2B onboarding
B2B onboarding
B2B onboarding
B2B onboarding
B2B onboarding
Within the B2B segment, the onboarding for travel agents was reworked end-to-end, starting from user flows and information structure. Research and usability testing helped identify friction points and informed iterative improvements focused on clarity, efficiency, and task completion.
Within the B2B segment, the onboarding for travel agents was reworked end-to-end, starting from user flows and information structure. Research and usability testing helped identify friction points and informed iterative improvements focused on clarity, efficiency, and task completion.
Within the B2B segment, the onboarding for travel agents was reworked end-to-end, starting from user flows and information structure. Research and usability testing helped identify friction points and informed iterative improvements focused on clarity, efficiency, and task completion.
Within the B2B segment, the onboarding for travel agents was reworked end-to-end, starting from user flows and information structure. Research and usability testing helped identify friction points and informed iterative improvements focused on clarity, efficiency, and task completion.
Platform impact
Design decisions supported a product used by 1.4M+ travelers worldwide.
Platform impact
Design decisions supported a product used by 1.4M+ travelers worldwide.
Platform impact
Design decisions supported a product used by 1.4M+ travelers worldwide.
Platform impact
Design decisions supported a product used by 1.4M+ travelers worldwide.
System thinking
A shared design system enabled faster delivery while maintaining consistency at scale.
System thinking
A shared design system enabled faster delivery while maintaining consistency at scale.
System thinking
A shared design system enabled faster delivery while maintaining consistency at scale.
System thinking
A shared design system enabled faster delivery while maintaining consistency at scale.
Cross-team alignment
Workshops and close collaboration aligned design, product, and marketing.
Cross-team alignment
Workshops and close collaboration aligned design, product, and marketing.
Cross-team alignment
Workshops and close collaboration aligned design, product, and marketing.
Cross-team alignment
Workshops and close collaboration aligned design, product, and marketing.
B2B insight
Research-led iteration improved clarity and usability of travel agent workflows.
B2B insight
Research-led iteration improved clarity and usability of travel agent workflows.
B2B insight
Research-led iteration improved clarity and usability of travel agent workflows.
B2B insight
Research-led iteration improved clarity and usability of travel agent workflows.
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