Watt
Protocol
Watt
Protocol
Watt
Protocol
Watt
Protocol
Watt Protocol is an early-stage DeFi product on Solana that turns tokens into liquid, yield-generating assets.
Watt Protocol is an early-stage DeFi product on Solana that turns tokens into liquid, yield-generating assets.
Watt Protocol is an early-stage DeFi product on Solana that turns tokens into liquid, yield-generating assets.
Watt Protocol is an early-stage DeFi product on Solana that turns tokens into liquid, yield-generating assets.
The project started as a zero-to-one experiment in a highly complex technical domain, where both the product model and user expectations were still being defined.
The project started as a zero-to-one experiment in a highly complex technical domain, where both the product model and user expectations were still being defined.
The project started as a zero-to-one experiment in a highly complex technical domain, where both the product model and user expectations were still being defined.
The project started as a zero-to-one experiment in a highly complex technical domain, where both the product model and user expectations were still being defined.
The goal was to reduce unnecessary complexity, establish a clear product structure, and design an experience that feels understandable and trustworthy from the first interaction.
The goal was to reduce unnecessary complexity, establish a clear product structure, and design an experience that feels understandable and trustworthy from the first interaction.
The goal was to reduce unnecessary complexity, establish a clear product structure, and design an experience that feels understandable and trustworthy from the first interaction.
The goal was to reduce unnecessary complexity, establish a clear product structure, and design an experience that feels understandable and trustworthy from the first interaction.
Owned product discovery and problem framing from early exploration to MVP
Owned product discovery and problem framing from early exploration to MVP
Owned product discovery and problem framing from early exploration to MVP
Owned product discovery and problem framing from early exploration to MVP
Shaped product structure, core flows, and UX for a technically complex DeFi product
Shaped product structure, core flows, and UX for a technically complex DeFi product
Shaped product structure, core flows, and UX for a technically complex DeFi product
Shaped product structure, core flows, and UX for a technically complex DeFi product
Defined brand strategy and visual identity across product, marketing, and communication
Defined brand strategy and visual identity across product, marketing, and communication
Defined brand strategy and visual identity across product, marketing, and communication
Defined brand strategy and visual identity across product, marketing, and communication
Designed the web app and animation-driven landing page, focusing on clarity, performance, and buildability
Designed the web app and animation-driven landing page, focusing on clarity, performance, and buildability
Designed the web app and animation-driven landing page, focusing on clarity, performance, and buildability
Designed the web app and animation-driven landing page, focusing on clarity, performance, and buildability
Role/Scope
Role/Scope
Role/Scope
Role/Scope
Role/Scope
Discovery
Discovery
Discovery
Discovery
Discovery
Early discovery focused on deciding what the product needed to explain clearly and what could remain implicit. Personas, user stories, and journey mapping were used to clarify which concepts were essential for understanding the product and which could be safely abstracted away.
These decisions defined the initial scope of the product and helped establish a clear structure for the first version.
Early discovery focused on deciding what the product needed to explain clearly and what could remain implicit. Personas, user stories, and journey mapping were used to clarify which concepts were essential for understanding the product and which could be safely abstracted away.
These decisions defined the initial scope of the product and helped establish a clear structure for the first version.
Early discovery focused on deciding what the product needed to explain clearly and what could remain implicit. Personas, user stories, and journey mapping were used to clarify which concepts were essential for understanding the product and which could be safely abstracted away.
These decisions defined the initial scope of the product and helped establish a clear structure for the first version.
Early discovery focused on deciding what the product needed to explain clearly and what could remain implicit. Personas, user stories, and journey mapping were used to clarify which concepts were essential for understanding the product and which could be safely abstracted away.
These decisions defined the initial scope of the product and helped establish a clear structure for the first version.
The Product
The Product
The Product
The Product
The Product
Given the complexity of the protocol, the main design challenge was reduction. Before frontend development, the product structure was iterated on heavily, repeatedly removing unnecessary elements to keep the UI buildable, understandable, and fast to implement.
The web app was designed as a product-first interface, supported by a structured onboarding that works as an introduction and tutorial rather than a traditional signup flow.
Given the complexity of the protocol, the main design challenge was reduction. Before frontend development, the product structure was iterated on heavily, repeatedly removing unnecessary elements to keep the UI buildable, understandable, and fast to implement.
The web app was designed as a product-first interface, supported by a structured onboarding that works as an introduction and tutorial rather than a traditional signup flow.
Given the complexity of the protocol, the main design challenge was reduction. Before frontend development, the product structure was iterated on heavily, repeatedly removing unnecessary elements to keep the UI buildable, understandable, and fast to implement.
The web app was designed as a product-first interface, supported by a structured onboarding that works as an introduction and tutorial rather than a traditional signup flow.
Given the complexity of the protocol, the main design challenge was reduction. Before frontend development, the product structure was iterated on heavily, repeatedly removing unnecessary elements to keep the UI buildable, understandable, and fast to implement.
The web app was designed as a product-first interface, supported by a structured onboarding that works as an introduction and tutorial rather than a traditional signup flow.
Brand/GTM
Brand/GTM
Brand/GTM
Brand/GTM
Brand/GTM
Brand strategy was developed alongside the product, not as a separate layer. Naming, typography, logo, and visual language were designed to support clarity and consistency across the web app, landing page, and communication.
For go-to-market and community communication, a reusable visual system was created to enable fast iteration while staying aligned with the product UI. This ensured that marketing outputs and the interaction-driven landing page followed the same principles as the product itself.
Brand strategy was developed alongside the product, not as a separate layer. Naming, typography, logo, and visual language were designed to support clarity and consistency across the web app, landing page, and communication.
For go-to-market and community communication, a reusable visual system was created to enable fast iteration while staying aligned with the product UI. This ensured that marketing outputs and the interaction-driven landing page followed the same principles as the product itself.
Brand strategy was developed alongside the product, not as a separate layer. Naming, typography, logo, and visual language were designed to support clarity and consistency across the web app, landing page, and communication.
For go-to-market and community communication, a reusable visual system was created to enable fast iteration while staying aligned with the product UI. This ensured that marketing outputs and the interaction-driven landing page followed the same principles as the product itself.
Brand strategy was developed alongside the product, not as a separate layer. Naming, typography, logo, and visual language were designed to support clarity and consistency across the web app, landing page, and communication.
For go-to-market and community communication, a reusable visual system was created to enable fast iteration while staying aligned with the product UI. This ensured that marketing outputs and the interaction-driven landing page followed the same principles as the product itself.
Zero-to-one
Building the product from scratch enabled fast iteration and strong alignment between product, UX, and brand.
Zero-to-one
Building the product from scratch enabled fast iteration and strong alignment between product, UX, and brand.
Platform impact
Design decisions supported a product used by 1.4M+ travelers worldwide.
Zero-to-one
Building the product from scratch enabled fast iteration and strong alignment between product, UX, and brand.
Reduction
Continuous simplification proved essential in making a technically complex product usable and buildable.
Reduction
Continuous simplification proved essential in making a technically complex product usable and buildable.
System thinking
A shared design system enabled faster delivery while maintaining consistency at scale.
Reduction
Continuous simplification proved essential in making a technically complex product usable and buildable.
Brand as tool
In DeFi, brand and UX are critical for trust and comprehension, not just aesthetics.
Brand as tool
In DeFi, brand and UX are critical for trust and comprehension, not just aesthetics.
Cross-team alignment
Workshops and close collaboration aligned design, product, and marketing.
Brand as tool
In DeFi, brand and UX are critical for trust and comprehension, not just aesthetics.
Ownership
Working in an early-stage environment required balancing vision, execution, and speed across product decisions.
Ownership
Working in an early-stage environment required balancing vision, execution, and speed across product decisions.
B2B insight
Research-led iteration improved clarity and usability of travel agent workflows.
Ownership
Working in an early-stage environment required balancing vision, execution, and speed across product decisions.
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