Zonky
Zonky
Zonky
Zonky
Zonky is a peer-to-peer lending platform operating under the Air Bank Group, offering personal loans through a fully digital product experience.
Zonky is a peer-to-peer lending platform operating under the Air Bank Group, offering personal loans through a fully digital product experience.
Zonky is a peer-to-peer lending platform operating under the Air Bank Group, offering personal loans through a fully digital product experience.
Zonky is a peer-to-peer lending platform operating under the Air Bank Group, offering personal loans through a fully digital product experience.
As the product matured, Zonky needed to improve the onboarding journey, increase clarity across key flows, and modernize its visual language to support a more complex product experience.
As the product matured, Zonky needed to improve the onboarding journey, increase clarity across key flows, and modernize its visual language to support a more complex product experience.
As the product matured, Zonky needed to improve the onboarding journey, increase clarity across key flows, and modernize its visual language to support a more complex product experience.
As the product matured, Zonky needed to improve the onboarding journey, increase clarity across key flows, and modernize its visual language to support a more complex product experience.
The goal was to redesign the onboarding and offer experience, establish a scalable design system, and ensure consistent adoption across web, app, and marketing touchpoints.
The goal was to redesign the onboarding and offer experience, establish a scalable design system, and ensure consistent adoption across web, app, and marketing touchpoints.
The goal was to redesign the onboarding and offer experience, establish a scalable design system, and ensure consistent adoption across web, app, and marketing touchpoints.
The goal was to redesign the onboarding and offer experience, establish a scalable design system, and ensure consistent adoption across web, app, and marketing touchpoints.
Owned product design across Zonky web, including landing pages, onboarding, offer setup, and user dashboard
Owned product design across Zonky web, including landing pages, onboarding, offer setup, and user dashboard
Owned product design across Zonky web, including landing pages, onboarding, offer setup, and user dashboard
Owned product design across Zonky web, including landing pages, onboarding, offer setup, and user dashboard
Led a full Zonky redesign, including visual refresh, product UI, and marketing foundations
Led a full Zonky redesign, including visual refresh, product UI, and marketing foundations
Led a full Zonky redesign, including visual refresh, product UI, and marketing foundations
Led a full Zonky redesign, including visual refresh, product UI, and marketing foundations
Established a robust, atomic design system derived from the redesign in close collaboration with frontend engineers.
Established a robust, atomic design system derived from the redesign in close collaboration with frontend engineers.
Established a robust, atomic design system derived from the redesign in close collaboration with frontend engineers.
Established a robust, atomic design system derived from the redesign in close collaboration with frontend engineers.
Collaborated closely with product owners, engineering, data, marketing, and copywriters
Collaborated closely with product owners, engineering, data, marketing, and copywriters
Collaborated closely with product owners, engineering, data, marketing, and copywriters
Collaborated closely with product owners, engineering, data, marketing, and copywriters
Role/Scope
Role/Scope
Role/Scope
Role/Scope
Role/Scope
Design system
Design system
Design system
Design system
Design system
The work on the design system started with defining essential principles rather than components. We identified which elements required a full redesign versus a visual facelift, validating these choices in isolated parts of the product before formalizing them into rules.
Once these principles proved stable, they became the foundation for building a design system in close collaboration with engineering.
The work on the design system started with defining essential principles rather than components. We identified which elements required a full redesign versus a visual facelift, validating these choices in isolated parts of the product before formalizing them into rules.
Once these principles proved stable, they became the foundation for building a design system in close collaboration with engineering.
The work on the design system started with defining essential principles rather than components. We identified which elements required a full redesign versus a visual facelift, validating these choices in isolated parts of the product before formalizing them into rules.
Once these principles proved stable, they became the foundation for building a design system in close collaboration with engineering.
The work on the design system started with defining essential principles rather than components. We identified which elements required a full redesign versus a visual facelift, validating these choices in isolated parts of the product before formalizing them into rules.
Once these principles proved stable, they became the foundation for building a design system in close collaboration with engineering.
Onboarding
Onboarding
Onboarding
Onboarding
Onboarding
Onboarding and final offer flows were redesigned based on insights from usability testing and the new design system principles.
User research highlighted unclear progress, mismatched expectations, and late-stage friction in pricing and fees. These findings shaped the structure, copy, and interaction model of the flow.
After launch, funnel performance improved by 14%, while offer completion increased by 21%, confirming the impact of the UX changes.
Onboarding and final offer flows were redesigned based on insights from usability testing and the new design system principles.
User research highlighted unclear progress, mismatched expectations, and late-stage friction in pricing and fees. These findings shaped the structure, copy, and interaction model of the flow.
After launch, funnel performance improved by 14%, while offer completion increased by 21%, confirming the impact of the UX changes.
Onboarding and final offer flows were redesigned based on insights from usability testing and the new design system principles.
User research highlighted unclear progress, mismatched expectations, and late-stage friction in pricing and fees. These findings shaped the structure, copy, and interaction model of the flow.
After launch, funnel performance improved by 14%, while offer completion increased by 21%, confirming the impact of the UX changes.
Onboarding and final offer flows were redesigned based on insights from usability testing and the new design system principles.
User research highlighted unclear progress, mismatched expectations, and late-stage friction in pricing and fees. These findings shaped the structure, copy, and interaction model of the flow.
After launch, funnel performance improved by 14%, while offer completion increased by 21%, confirming the impact of the UX changes.
Brand
Brand
Brand
Brand
Brand
The brand and brand book were not created in isolation but emerged from the product and design system work.
Principles validated in the product were translated into brand rules and later reflected in a logotype facelift, allowing the brand to scale while staying grounded in proven product decisions.
The brand and brand book were not created in isolation but emerged from the product and design system work.
Principles validated in the product were translated into brand rules and later reflected in a logotype facelift, allowing the brand to scale while staying grounded in proven product decisions.
The brand and brand book were not created in isolation but emerged from the product and design system work.
Principles validated in the product were translated into brand rules and later reflected in a logotype facelift, allowing the brand to scale while staying grounded in proven product decisions.
The brand and brand book were not created in isolation but emerged from the product and design system work.
Principles validated in the product were translated into brand rules and later reflected in a logotype facelift, allowing the brand to scale while staying grounded in proven product decisions.
Adoption
Adoption
Adoption
Adoption
Adoption
The newly established design system and brand principles were gradually adopted across product, web, and marketing. My role focused on collaboration, reviews, and aligning new work with established principles as the product evolved.
The newly established design system and brand principles were gradually adopted across product, web, and marketing. My role focused on collaboration, reviews, and aligning new work with established principles as the product evolved.
The newly established design system and brand principles were gradually adopted across product, web, and marketing. My role focused on collaboration, reviews, and aligning new work with established principles as the product evolved.
The newly established design system and brand principles were gradually adopted across product, web, and marketing. My role focused on collaboration, reviews, and aligning new work with established principles as the product evolved.
UX impact
Measured improvements in onboarding and offer completion validated the redesign direction.
UX impact
Measured improvements in onboarding and offer completion validated the redesign direction.
Platform impact
Design decisions supported a product used by 1.4M+ travelers worldwide.
UX impact
Measured improvements in onboarding and offer completion validated the redesign direction.
Design system
A robust design system supported consistent delivery across product and marketing.
Design system
A robust design system supported consistent delivery across product and marketing.
System thinking
A shared design system enabled faster delivery while maintaining consistency at scale.
Design system
A robust design system supported consistent delivery across product and marketing.
Trust and clarity
Redesign improved clarity in a regulated financial context.
Trust and clarity
Redesign improved clarity in a regulated financial context.
Cross-team alignment
Workshops and close collaboration aligned design, product, and marketing.
Trust and clarity
Redesign improved clarity in a regulated financial context.
Iterative validation
Usability testing and A/B testing informed ongoing improvements.
Iterative validation
Usability testing and A/B testing informed ongoing improvements.
B2B insight
Research-led iteration improved clarity and usability of travel agent workflows.
Iterative validation
Usability testing and A/B testing informed ongoing improvements.
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